About Us
IT’S NOT TOO LATE TO HIRE A FRACTIONAL CMO
A Fractional CMO is your most senior marketing executive, responsible for setting the strategy according to your overall brand focus. This role is focused on leading your marketing team, setting goals, and growing into new channels. What makes us different? Most Fractional CMOs steer clear of execution. We have an entire marketing agency we can reach into to supplement your in-house team if needed, either on a temporary or long term basis.
MARKETING PLAN
Build out target personas
Competitor analysis
CREATIVE DIRECTION
Establish or update brand guidelines for consistency.
Identify unique selling proposition
Determine ad channels & spend
PEOPLE MANAGEMENT
Create or reorganize marketing team structure
Role definition & employee fit assessment
Hire new employees
PRODUCT OR SERVICE LAUNCH
Pitch message and deck
Pitch presentation coaching
Diane Moura
CEO
Diane spent over 20 years consulting with Fortune 500 companies around the world in marketing and operations, enabled by technology. She launched and has grown a successful marketing agency for the past 10 years, providing both direct and white-label services in digital and print marketing, as well as Web3 brand launches. She was the CMO on two successful tech exits, resulting in $28 million for the founders. Diane is based in Miami but consults virtually with clients across the U.S.